AWARD-WINNING CAS WEBSITE
FAQ & Visioning
Our website’s educational potential centers around our 4-chapter homepage that covers the basics of cellular agriculture for newcomers. We see our site as a democratization of information for the emerging concept we represent. At CAS, we’ve been fortunate to speak around the world on cellular agriculture, create books, articles, and contribute in a wide range of educational mediums. But our website is special because it offers a consistent, exciting experience that’s easily shareable as our site resides on the simple, easy to share link, CellAg.org.
Our homepage was designed to work as a one-page introduction to the subject of cellular agriculture and CAS. Creating a perfect introduction for anybody new and interested in the subject meant we didn’t want to overwhelm a new audience with an information-dump. Instead, we created a navigation concept that tells the story of CAS in four simple chapters; the first three intended to be educational towards cellular agriculture. They represent a short CellAg 101, aimed to capture people’s attention and hold onto it as they go from chapter to chapter.
People can follow the linear narrative or skip around to the chapter they are most interested in by using the navigation spread across the four edges of the screen. Beyond the homepage, the website features other pages that go into more depth on topics like our work and team that is advancing CellAg behind the scenes.
The “What” chapter is the first of the four modules on our site, it shares a basic introduction to the concept, including the definition of cellular agriculture and examples of foods and materials that are currently being developed using the process.
To easily access or share this first chapter of the CAS Website, you can use the link: CellAg.org/What
The “Why” chapter unravels the potential benefits of cellular agriculture. Utilizing the slogan of CAS (#PeopleAnimalsWorld), this chapter elaborates on how cellular agriculture can potentially change the world for the better, featuring our comprehensive list, 90 Reasons, at the bottom.
While it’s important that we highlight the brighter future that might be possible with cellular agriculture, we don’t approach the concept with naivety, so as 90 Reasons and FAQ expands upon, there are potential drawbacks as well and we believe both the pros and cons need to be determining how any new concept is integrated into society.
To easily access or share this second chapter of the CAS Website, you can use the link: CellAg.org/Why
And lastly, the “How” chapter, which gives a fundamental breakdown of cellular agriculture’s scientific processes, split between tissue engineering and fermentation. We developed this section in collaboration with our CAS Industry Partners who guided the development of a scientific process that had enough detail to be accurate but was broad to account for the ever changing landscape of cellular agriculture with its constantly evolving R&D.
To easily access or share this third chapter of the CAS Website, you can use the link: CellAg.org/How
With our position representing cellular agriculture, we, of course, receive a lot of inquiries on the subject. For almost a decade now, speaking with people interested in the topic we represent ranging from young children to elder seniors, we’ve heard it all. We’ve included the most frequent questions we asked on our FAQ page, both presented to CAS and the concept of cellular agriculture, generally.
Our visioning work is likely what we’re best known for at CAS. We try to build thoughtful imagery with strategic levels of innovation and beauty that reflect reality, while also balancing a sense of simplicity, accessibility, and optimism in the creative works. We’ve been delighted to see the excitement and wonder our visual projects bring to our audience over the years as they help people imagine what a future with cellular agriculture could be like soon. While the aesthetics are important, they can also be used as learning material as they help our followers understand the science that makes cellular agriculture possible.
The appealing visual angle from projects like CMF, for instance, a digital artwork illustrating what a future cell-based meat facility could look like in 2040, is a useful educational tool that can allow one to communicate cellular agriculture to people who may not want to read an extensive piece of literature or listen to a 1-hour lecture. Project CMF may appear to be a seemingly benign design, but it is packed with dozens of pages of calculations and information on the future of our field. In it, is a creative effort possible through our partners and collaborators who helped make a vision for the future of meat possible.
Our website also features a number of thoughtfully-crafted visioning efforts that subtly educate and inspire the world on cellular agriculture (plug their gifs you email Mattijs about on 10/2/20)
As you saw above, the CAS Website was created so that any newcomer to cellular agriculture, unfamiliar with the concept we represent, would find a resource that is informative and interesting, but equally important was it being visually appealing and share-worthy (through the simple link, CellAg.org). We needed a distinguished website to pull this off, not only defining cellular agriculture as the exciting emerging concept that it is, but amongst inventive theories and global movements across the board. To achieve these goals, we collaborated with some of the top world-class creatives across the globe and created the award-winning website you’re on now.
We came into this with an understanding of how busy the world is so warranting real estate in an already crowded global landscape of ideas, materials, etc. is a tall order. It was beyond important that for our website to be truly worthy of being shared with your friends, family, or peers it had to be special, really special. Simply put, we sought out to create one of the best website’s on the internet for the concept we’re so honored to represent, cellular agriculture. After a year’s long journey and thousands of cumulative hours working towards that grand vision, we were humbled to have achieved that mission in 2020 as the CAS Website went on to win some of the most prestigious international design awards from Mindsparkle Mag, CSS Design, Awwwards.
Our website’s design and development were led by monopo, and thoroughly aided by Luminary Visuals (video production), Mihai Iacubovschi (3D Design), and Tim Hawk (motion design). Our Founder & Creative Director, Kristopher Gasteratos, managed the project and provided creative ideation throughout its development. Please feel free to explore our website to learn more about cellular agriculture and CAS, and if you find everything on our site as interesting as we do, consider sharing it so we can increase global awareness on CellAg.
And as for the future, we plan to carry a similar philosophy to our next projects; working with the best in the world to produce results that are best in class for cellular agriculture. We look forward to continuing to build out this website for you, the user, to learn about cellular agriculture and also create CAStandard videos that provide visually stunning educational content just the same.